Cultural Studies, Ethnography (Discussion) - Revision history

ScreenAdmin: 9 revisions imported

2019-08-14T21:31:03Z

9 revisions imported

Jeremy Butler: /* John Caldwell and production studies */

2010-11-16T19:51:41Z

John Caldwell and production studies

Jeremy Butler: /* John Caldwell and production studies */

2010-11-16T19:51:27Z

John Caldwell and production studies

Jeremy Butler at 19:44, 16 November 2010

2010-11-16T19:44:00Z

Jeremy Butler at 19:38, 16 November 2010

2010-11-16T19:38:04Z

Jeremy Butler at 19:25, 16 November 2010

2010-11-16T19:25:46Z

Jeremy Butler at 19:23, 16 November 2010

2010-11-16T19:23:32Z

Jeremy Butler: /* Group 3 */

2010-11-16T19:22:10Z

Group 3

Jeremy Butler at 19:19, 16 November 2010

2010-11-16T19:19:04Z

Jeremy Butler: New page: ==All groups== #Butler and Fiske both discuss Stuart Hall's theory of media '''encoding''' and '''decoding'''. What do these terms mean? (Butler discusses it in the section of chapter 13 o...

2007-12-18T19:07:25Z

New page: ==All groups== #Butler and Fiske both discuss Stuart Hall's theory of media '''encoding''' and '''decoding'''. What do these terms mean? (Butler discusses it in the section of chapter 13 o...

New page

==All groups==
#Butler and Fiske both discuss Stuart Hall's theory of media '''encoding''' and '''decoding'''. What do these terms mean? (Butler discusses it in the section of chapter 13 on ideology.)
#*Fiske then discusses "three broad ''reading'' strategies" to account for how decoding operates. (Butler refers to the same principle as "different ideological positions".)
#*#Dominant
#*#Negotiated
#*#Oppositional
#Fiske paraphrases David Morley: "Morley defines reading a television text as that moment when the discourses of the reader meet the discourses of the text" (302).

==Group 4 ==
#Perform a ''dominant'' reading of ''My So-Called Life''. What would be the result of your reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?
#How could your reading be restated using Morley's notion of discourses encountering one another?

==Group 2==
#Perform a ''oppositional'' reading of ''My So-Called Life''. What would be the result of your reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?
#How could your reading be restated using Morley's notion of discourses encountering one another?

==Group 1==
#Perform a ''negotiated'' reading of ''My So-Called Life''. What would be the result of your reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?
#How could your reading be restated using Morley's notion of discourses encountering one another?

==Group 3==
#What do you feel is the ''preferred reading'' of this episode? What is the preferred reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?
#How could the preferred reading be restated using Morley's notion of discourses encountering one another? And how well does the preferred reading fit with your own personal reading?

== Bibliography ==
#Butler, Jeremy G. ''Television: Critical Methods and Applications''. Mahweh, NJ: Lawrence Erlbaum Associates, 2007.
# Robert C. Allen, ''Channels of Discourse, Reassembled'', second edition (Chapel Hill: University of North Carolina Press, 1992).

==External links==
*[http://www.tcf.ua.edu/tvcritgallery/main.php/v/chapter13/ Chapter 13 illustrations]

[[Category:TCF311]]
[[Category:TCF311 Discussion]]

@@ Line 30: / Line 30: @@
 To understand how the society and culture of the television industry, Caldwell looks both at "texts" associated with the industry and at the interaction of actual television-producing humans. Explain what he means by each of the following "critical industrial practices" and provide at least two examples of such practices and the meanings associated with them:
-*'''All groups:''' Define '''production culture'''. How is what Caldwell is advocating different from earlier television ethnographers like the CCCS group.
+*'''All groups:''' Define '''production culture'''. How is what Caldwell is advocating different from earlier television ethnographers like the CCCS group?
 *'''Group 4:''' Deep texts
 *'''Group 1:''' Emic interpretations

@@ Line 30: / Line 30: @@
 To understand how the society and culture of the television industry, Caldwell looks both at "texts" associated with the industry and at the interaction of actual television-producing humans. Explain what he means by each of the following "critical industrial practices" and provide at least two examples of such practices and the meanings associated with them:
 *'''Group 4:''' Deep texts
 *'''Group 1:''' Emic interpretations

@@ Line 28: / Line 28: @@
 ==John Caldwell and production studies==
-To understand how the society and culture of the television industry, Caldwell looks both at "texts" associated with the industry and at the interaction of actual television-producing humans. Explain what he means by each of the following "critical industrial practices" and provide some examples of the meanings associated with them:
+To understand how the society and culture of the television industry, Caldwell looks both at "texts" associated with the industry and at the interaction of actual television-producing humans. Explain what he means by each of the following "critical industrial practices" and provide at least two examples of such practices and the meanings associated with them:
 *'''Group 4:''' Deep texts

@@ Line 28: / Line 28: @@
 ==John Caldwell and production studies==
+*'''Group 4:''' Deep texts
 == Bibliography ==

@@ Line 6: / Line 6: @@
 #'''All Groups:''' Explain John Fiske's idea of '''discourse'''. Using ''The Beverly Hillbillies'' episode we viewed for specifics: How would you describe the "hillbilly" discourse and how it conflicts with the "Beverly Hills" discourse?
-==Group 4 ==
+==Decoding (or reading) a text==
 #Perform a ''dominant-hegemonic'' decoding of ''My So-Called Life''. What would be the result of your reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?
 #How could your reading be restated using Morley's notion of discourses encountering one another?
-==Group 2==
+'''Group 2'''
 #Perform a ''oppositional'' decoding of ''My So-Called Life''. What would be the result of your reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?
 #How could your reading be restated using Morley's notion of discourses encountering one another?
-==Group 1==
+'''Group 1'''
 #Perform a ''negotiated'' decoding of ''My So-Called Life''. What would be the result of your reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?
 #How could your reading be restated using Morley's notion of discourses encountering one another?
-==Group 3==
+'''Group 3'''
 #What do you feel is the ''preferred reading'' of this episode? What is the preferred reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)? ("Hall and others often presume that the preferred reading encoded on the text by the television apparatus will be from the dominant position," but in this case it probably is not.)
 == Bibliography ==

← Older revision	Revision as of 21:31, 14 August 2019
(No difference)

@@ Line 1: / Line 1: @@
-==All groups==
+==Basic principles==
-#Butler and Fiske both discuss Stuart Hall's theory of media '''encoding''' and '''decoding'''. What do these terms mean? (Butler discusses it in the section of chapter 13 on ideology.)
+#'''Group 4:''' Explain the original concept of '''ideology''' and how Marx connected it to social classes.
-#*Fiske then discusses "three broad ''reading'' strategies" to account for how decoding operates.  (Butler refers to the same principle as "different ideological positions".)
+#'''Group 1:''' Explain Antonio Gramsci's (pronounced "GRAM-chee") concept of '''hegemony'''. Provide an example of hegemony in action.
-#*#Dominant
+#'''Group 2:''' Explain what the '''television apparatus''' is and Stuart Hall's theory of media '''encoding'''.
-#*#Negotiated
+#'''Group 3:''' Explain Stuart Hall's theory of media '''decoding'''.
-#*#Oppositional
+#'''All Groups:''' Explain John Fiske's idea of '''discourse'''. Using ''The Beverly Hillbillies'' episode we viewed for specifics: How would you describe the "hillbilly" discourse and how it conflicts with the "Beverly Hills" discourse?
 ==Group 4 ==
-#Perform a ''dominant'' reading of ''My So-Called Life''. What would be the result of your reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?
+#Perform a ''dominant-hegemonic'' reading of ''My So-Called Life''. What would be the result of your reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?
 #How could your reading be restated using Morley's notion of discourses encountering one another?
@@ Line 21: / Line 20: @@
 ==Group 3==
 #What do you feel is the ''preferred reading'' of this episode? What is the preferred reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?
 == Bibliography ==