Sound (Discussion)

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Purposes of sound on television

Television lists four "purposes of sound on television":

  1. Capturing viewer attention.
  2. Manipulating viewer understanding of the image.
  3. Maintaining televisual flow.
  4. Maintaining continuity within individual scenes.

Sound exercises In class, we'll view a Dodge commercial and examples of how sound can manipulate viewer understanding of the image--that is, can change its meaning.

  1. All groups: Choose a well-known song that, if laid over the commercial, would change its meaning. (No R-rated songs, please.) We'll find an excerpt of it online and lay it over the commercial. Be prepared to explain to the class how your song changes the commercial's meaning.
  1. All groups: Think back to the Chevrolet commercial that we broke down and the shot of Mother, salesman, Father, son in the car. As a group, pretend you're doing ADR (and what is ADR?) and sound mixing for this shot:
    1. Write dialogue that illustrates how sound editors can manipulate sound perspective to alter our understanding of a scene (somewhat like the sound editor of Ugly Betty did in the textbook example, but do not copy it).
    2. Illustrate how sound and time could be manipulated in this shot with new dialogue (as in the textbook's example from Damages).
    3. Finally, imagine audio that illustrates the difference between diegetic vs. nondiegetic sound.

http://www.tcf.ua.edu/Classes/Jbutler/T311/ChevCommFromTVCrit/images/PDVD_039.jpg

Types of sound

  1. Group 3: What are the three main types of sound in TV production and how do digital audio workstations mirror those three types? (See Ugly Betty ProTools layout for music editor.)
  2. Group 4: What is "public domain" music? What are "master rights"? How do master rights apply to DVD releases of TV programs?

Sound technology

  1. Group 5 & 1: Explain these terms in the context of digital audio: sampling, dynamic range, and frequency response.
  2. Groups 6 & 2: What are the different types of microphone pick-up patterns? How do they affect sound perspective? (Ugly Betty example.)

Mad-Men-January-on-set l.jpg

Bibliography

  1. Butler, Jeremy G. Television: Critical Methods and Applications. New York: Routledge, 2012.

External links