Difference between revisions of "The Commercial (Discussion)"

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(New page: ==The Polysemy of Commodities== What does the phrase "the polysemy of commodities" mean? ===Group 1=== #Luxury, leisure and conspicuous consumption #Individualism ===Group 2=== #The natur...)
 
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==The Polysemy of Commodities==
 
==The Polysemy of Commodities==
What does the phrase "the polysemy of commodities" mean?
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'''Group 1'''
 
 
===Group 1===
 
 
#Luxury, leisure and conspicuous consumption
 
#Luxury, leisure and conspicuous consumption
 
#Individualism
 
#Individualism
===Group 2===
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'''Group 2'''
 
#The natural
 
#The natural
 
#Folk culture and tradition
 
#Folk culture and tradition
===Group 3===
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'''Group 3'''
 
#Novelty and progress
 
#Novelty and progress
 
#Sexuality and romance
 
#Sexuality and romance
===Group 4===
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'''Group 4'''
 
#Alleviation of pain, fear/anxiety and guilt
 
#Alleviation of pain, fear/anxiety and guilt
 
#Utopia and escape from dystopia
 
#Utopia and escape from dystopia
  
 
==The Persuasive Style of Commercials==
 
==The Persuasive Style of Commercials==
What does the phrase "the persuasive style of commercials" mean?
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'''Group 1'''
 
 
===Group 1===
 
 
#Metaphor
 
#Metaphor
 
#Utopian style
 
#Utopian style
===Group 2===
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'''Group 2'''
 
#Product differentiation and superiority
 
#Product differentiation and superiority
 
#Repetition and redundancy
 
#Repetition and redundancy
===Group 3===
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'''Group 3'''
 
#Extraordinary and excessive style: “televisuality” and counter television
 
#Extraordinary and excessive style: “televisuality” and counter television
 
#Graphics and animation
 
#Graphics and animation
===Group 4===
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'''Group 4'''
 
#Violating reality (special effects)
 
#Violating reality (special effects)
 
#Reflexivity and intertextuality
 
#Reflexivity and intertextuality
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Each group will analyze two commercials from a recent episode of ''The New Adventures of Old Christine''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
 
Each group will analyze two commercials from a recent episode of ''The New Adventures of Old Christine''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
  
===Group 1 ===
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'''Group 1 '''
 
<!-- Just before 5:00 -->
 
<!-- Just before 5:00 -->
 
*Applebee's
 
*Applebee's
 
*Verizon
 
*Verizon
  
===Group 2===
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'''Group 2'''
 
*Tums
 
*Tums
 
*Aussie hair product
 
*Aussie hair product
  
===Group 3===
+
'''Group 3'''
 
*Oreo Double Stuff
 
*Oreo Double Stuff
 
*Botox
 
*Botox
  
===Group 4===
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'''Group 4'''
 
*Tyson chicken
 
*Tyson chicken
 
<!-- At 15:00 -->
 
<!-- At 15:00 -->

Revision as of 02:13, 20 October 2009

The Polysemy of Commodities

Group 1

  1. Luxury, leisure and conspicuous consumption
  2. Individualism

Group 2

  1. The natural
  2. Folk culture and tradition

Group 3

  1. Novelty and progress
  2. Sexuality and romance

Group 4

  1. Alleviation of pain, fear/anxiety and guilt
  2. Utopia and escape from dystopia

The Persuasive Style of Commercials

Group 1

  1. Metaphor
  2. Utopian style

Group 2

  1. Product differentiation and superiority
  2. Repetition and redundancy

Group 3

  1. Extraordinary and excessive style: “televisuality” and counter television
  2. Graphics and animation

Group 4

  1. Violating reality (special effects)
  2. Reflexivity and intertextuality

Commercial analysis

Each group will analyze two commercials from a recent episode of The New Adventures of Old Christine. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.

Group 1

  • Applebee's
  • Verizon

Group 2

  • Tums
  • Aussie hair product

Group 3

  • Oreo Double Stuff
  • Botox

Group 4

  • Tyson chicken
  • Woolite pod

http://www.tcf.ua.edu/tvcritgallery/main.php/d/1399-2/Commercials001.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1402-2/Commercials002.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1404-2/Commercials003.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1406-2/Commercials004.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1408-2/Commercials005.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1410-2/Commercials006.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1412-2/Commercials008.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1414-2/Commercials009.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1416-2/Commercials010.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1418-2/Commercials011.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1420-2/Commercials012.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1422-2/Commercials013.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1424-2/Commercials014.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1426-2/Commercials015.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1428-2/Commercials016.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1430-2/Commercials017.jpg

Bibliography

  1. Butler, Jeremy G. Television: Critical Methods and Applications. Mahweh, NJ: Lawrence Erlbaum Associates, 2007.

External links