Difference between revisions of "The Commercial (Discussion)"
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==Commercial analysis== | ==Commercial analysis== | ||
− | Each group will analyze two commercials from a | + | Each group will analyze two commercials from a 2006 episode of ''The New Adventures of Old Christine''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy. |
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<gallery widths=400px heights=300px perrow=2 > | <gallery widths=400px heights=300px perrow=2 > | ||
− | Image:Commercials001.jpg| | + | Image:Commercials001.jpg|'''Group 4 ''' Applebee's |
− | Image:Commercials002.jpg| | + | Image:Commercials002.jpg|'''Group 4 ''' Applebee's |
− | Image:Commercials003.jpg| | + | Image:Commercials003.jpg|'''Group 4 ''' Verizon |
− | Image:Commercials004.jpg| | + | Image:Commercials004.jpg|'''Group 4 ''' Verizon |
− | Image:Commercials005.jpg| | + | Image:Commercials005.jpg|'''Group 1''' Tums |
− | Image:Commercials006.jpg| | + | Image:Commercials006.jpg|'''Group 1''' Tums |
− | Image:Commercials008.jpg| | + | Image:Commercials008.jpg|'''Group 1''' Aussie hair product |
− | Image:Commercials009.jpg| | + | Image:Commercials009.jpg|'''Group 1''' Aussie hair product |
− | Image:Commercials010.jpg| | + | Image:Commercials010.jpg|'''Group 2''' Oreo Double Stuff |
− | Image:Commercials011.jpg| | + | Image:Commercials011.jpg|'''Group 2''' Oreo Double Stuff |
− | Image:Commercials012.jpg| | + | Image:Commercials012.jpg|'''Group 2''' Botox |
− | Image:Commercials013.jpg| | + | Image:Commercials013.jpg|'''Group 2''' Botox |
− | Image:Commercials014.jpg| | + | Image:Commercials014.jpg|'''Group 3''' Tyson chicken |
− | Image:Commercials015.jpg| | + | Image:Commercials015.jpg|'''Group 3''' Tyson chicken |
− | Image:Commercials016.jpg| | + | Image:Commercials016.jpg|'''Group 3''' Woolite pod |
− | Image:Commercials017.jpg| | + | Image:Commercials017.jpg|'''Group 3''' Woolite pod |
</gallery> | </gallery> | ||
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==External links== | ==External links== | ||
− | *[http://www.tcf.ua.edu/tvcritgallery/ | + | *[http://www.tcf.ua.edu/tvcritgallery/index.php/chapter12 Chapter 12 illustrations] |
− | *[http://www.tcf.ua.edu/tvcritgallery/ | + | *[http://www.tcf.ua.edu/tvcritgallery/index.php/chapter12/examples Frame grabs from the sample commercials] |
[[Category:TCF311]] | [[Category:TCF311]] | ||
[[Category:TCF311 Discussion]] | [[Category:TCF311 Discussion]] |
Revision as of 18:43, 15 September 2011
The Polysemy of Commodities
Group 2
- Luxury, leisure and conspicuous consumption
- Individualism
Group 3
- The natural
- Folk culture and tradition
Group 4
- Novelty and progress
- Sexuality and romance
Group 1
- Alleviation of pain, fear/anxiety and guilt
- Utopia and escape from dystopia
The Persuasive Style of Commercials
Group 3
- Metaphor
- Utopian style
Group 4
- Product differentiation and superiority
- Repetition and redundancy
Group 1
- Extraordinary and excessive style: “televisuality” and counter television
- Graphics and animation
Group 2
- Violating reality (special effects)
- Reflexivity and intertextuality
Commercial analysis
Each group will analyze two commercials from a 2006 episode of The New Adventures of Old Christine. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
Bibliography
- Butler, Jeremy G. Television: Critical Methods and Applications. Mahweh, NJ: Lawrence Erlbaum Associates, 2007.