Difference between revisions of "The Commercial (Discussion)"

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==Commercial analysis==
 
==Commercial analysis==
Each group will analyze two commercials from a recent episode of ''The New Adventures of Old Christine''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
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Each group will analyze two commercials from a 2006 episode of ''The New Adventures of Old Christine''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
 
 
'''Group 4 '''
 
<!-- Just before 5:00 -->
 
*Applebee's
 
*Verizon
 
 
 
'''Group 1'''
 
*Tums
 
*Aussie hair product
 
 
 
'''Group 2'''
 
*Oreo Double Stuff
 
*Botox
 
 
 
'''Group 3'''
 
*Tyson chicken
 
<!-- At 15:00 -->
 
*Woolite pod
 
  
 
<gallery widths=400px heights=300px perrow=2 >
 
<gallery widths=400px heights=300px perrow=2 >
Image:Commercials001.jpg|
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Image:Commercials001.jpg|'''Group 4 ''' Applebee's
Image:Commercials002.jpg|
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Image:Commercials002.jpg|'''Group 4 ''' Applebee's
Image:Commercials003.jpg|
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Image:Commercials003.jpg|'''Group 4 ''' Verizon
Image:Commercials004.jpg|
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Image:Commercials004.jpg|'''Group 4 ''' Verizon
Image:Commercials005.jpg|
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Image:Commercials005.jpg|'''Group 1''' Tums
Image:Commercials006.jpg|
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Image:Commercials006.jpg|'''Group 1''' Tums
Image:Commercials008.jpg|
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Image:Commercials008.jpg|'''Group 1''' Aussie hair product
Image:Commercials009.jpg|
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Image:Commercials009.jpg|'''Group 1''' Aussie hair product
Image:Commercials010.jpg|
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Image:Commercials010.jpg|'''Group 2''' Oreo Double Stuff
Image:Commercials011.jpg|
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Image:Commercials011.jpg|'''Group 2''' Oreo Double Stuff
Image:Commercials012.jpg|
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Image:Commercials012.jpg|'''Group 2''' Botox
Image:Commercials013.jpg|
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Image:Commercials013.jpg|'''Group 2''' Botox
Image:Commercials014.jpg|
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Image:Commercials014.jpg|'''Group 3''' Tyson chicken
Image:Commercials015.jpg|
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Image:Commercials015.jpg|'''Group 3''' Tyson chicken
Image:Commercials016.jpg|
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Image:Commercials016.jpg|'''Group 3''' Woolite pod
Image:Commercials017.jpg|
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Image:Commercials017.jpg|'''Group 3''' Woolite pod
 
</gallery>
 
</gallery>
  
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==External links==
 
==External links==
*[http://www.tcf.ua.edu/tvcritgallery/main.php/v/chapter12/ Chapter 12 illustrations]
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*[http://www.tcf.ua.edu/tvcritgallery/index.php/chapter12 Chapter 12 illustrations]
*[http://www.tcf.ua.edu/tvcritgallery/main.php/v/chapter12/examples/ Frame grabs from the sample commercials]
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*[http://www.tcf.ua.edu/tvcritgallery/index.php/chapter12/examples Frame grabs from the sample commercials]
  
 
[[Category:TCF311]]
 
[[Category:TCF311]]
 
[[Category:TCF311 Discussion]]
 
[[Category:TCF311 Discussion]]

Revision as of 18:43, 15 September 2011

The Polysemy of Commodities

Group 2

  1. Luxury, leisure and conspicuous consumption
  2. Individualism

Group 3

  1. The natural
  2. Folk culture and tradition

Group 4

  1. Novelty and progress
  2. Sexuality and romance

Group 1

  1. Alleviation of pain, fear/anxiety and guilt
  2. Utopia and escape from dystopia

The Persuasive Style of Commercials

Group 3

  1. Metaphor
  2. Utopian style

Group 4

  1. Product differentiation and superiority
  2. Repetition and redundancy

Group 1

  1. Extraordinary and excessive style: “televisuality” and counter television
  2. Graphics and animation

Group 2

  1. Violating reality (special effects)
  2. Reflexivity and intertextuality

Commercial analysis

Each group will analyze two commercials from a 2006 episode of The New Adventures of Old Christine. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.

Bibliography

  1. Butler, Jeremy G. Television: Critical Methods and Applications. Mahweh, NJ: Lawrence Erlbaum Associates, 2007.

External links