Difference between revisions of "The Commercial (Discussion)"
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==Commercial analysis== | ==Commercial analysis== | ||
Each group will analyze two commercials from a 2006 episode of ''The New Adventures of Old Christine''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy. | Each group will analyze two commercials from a 2006 episode of ''The New Adventures of Old Christine''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy. | ||
+ | |||
+ | <gallery widths=400px heights=300px perrow=4 > | ||
+ | Image:Commercials001.jpg|'''Group 4 ''' Old Spice Hawkridge | ||
+ | Image:Commercials002.jpg|'''Group 4 ''' Old Spice Hawkridge | ||
+ | Image:Commercials003.jpg|'''Group 4 ''' Chili's | ||
+ | Image:Commercials004.jpg|'''Group 4 ''' Chili's | ||
+ | Image:Commercials005.jpg|'''Group 1''' AT&T | ||
+ | Image:Commercials006.jpg|'''Group 1''' AT&T | ||
+ | Image:Commercials008.jpg|'''Group 1''' McDonald's Fish McBites | ||
+ | Image:Commercials009.jpg|'''Group 1''' McDonald's Fish McBites | ||
+ | Image:Commercials010.jpg|'''Group 2''' Best Buy / Galaxy Note II | ||
+ | Image:Commercials011.jpg|'''Group 2''' Best Buy / Galaxy Note II | ||
+ | Image:Commercials012.jpg|'''Group 2''' Subway | ||
+ | Image:Commercials013.jpg|'''Group 2''' Subway | ||
+ | Image:Commercials014.jpg|'''Group 3''' Little Caesar's | ||
+ | Image:Commercials015.jpg|'''Group 3''' Little Caesar's | ||
+ | Image:Commercials016.jpg|'''Group 3''' Ford SYNC | ||
+ | Image:Commercials017.jpg|'''Group 3''' Ford SYNC | ||
+ | </gallery> | ||
+ | |||
+ | http://tcf.ua.edu/EO/DV/Commercials_20130210SimpsonsEp.php | ||
<gallery widths=400px heights=300px perrow=4 > | <gallery widths=400px heights=300px perrow=4 > |
Revision as of 01:39, 12 September 2013
The Polysemy of Commodities
Group 2
- Luxury, leisure and conspicuous consumption
- Individualism
Group 3
- The natural
- Folk culture and tradition
Group 4
- Novelty and progress
- Sexuality and romance
Group 1
- Alleviation of pain, fear/anxiety and guilt
- Utopia and escape from dystopia
The Persuasive Style of Commercials
Group 3
- Metaphor
- Utopian style
Group 4
- Product differentiation and superiority
- Repetition and redundancy
Group 1
- Extraordinary and excessive style: “televisuality” and counter television
- Graphics and animation
Group 2
- Violating reality (special effects)
- Reflexivity and intertextuality
Commercial analysis
Each group will analyze two commercials from a 2006 episode of The New Adventures of Old Christine. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
http://tcf.ua.edu/EO/DV/Commercials_20130210SimpsonsEp.php
Bibliography
- Jeremy G. Butler, Television: Critical Methods and Applications (New York: Routledge, 2012).