Difference between revisions of "The Commercial (Discussion)"

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==Commercial analysis==
 
==Commercial analysis==
 
Each group will analyze two commercials from a 2006 episode of ''The New Adventures of Old Christine''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
 
Each group will analyze two commercials from a 2006 episode of ''The New Adventures of Old Christine''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
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<gallery widths=400px heights=300px perrow=4 >
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Image:Commercials001.jpg|'''Group 4 ''' Old Spice Hawkridge
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Image:Commercials002.jpg|'''Group 4 ''' Old Spice Hawkridge
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Image:Commercials003.jpg|'''Group 4 ''' Chili's
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Image:Commercials004.jpg|'''Group 4 ''' Chili's
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Image:Commercials005.jpg|'''Group 1''' AT&T
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Image:Commercials006.jpg|'''Group 1''' AT&T
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Image:Commercials008.jpg|'''Group 1''' McDonald's Fish McBites
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Image:Commercials009.jpg|'''Group 1''' McDonald's Fish McBites
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Image:Commercials010.jpg|'''Group 2''' Best Buy / Galaxy Note II
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Image:Commercials011.jpg|'''Group 2''' Best Buy / Galaxy Note II
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Image:Commercials012.jpg|'''Group 2''' Subway
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Image:Commercials013.jpg|'''Group 2''' Subway
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Image:Commercials014.jpg|'''Group 3''' Little Caesar's
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Image:Commercials015.jpg|'''Group 3''' Little Caesar's
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Image:Commercials016.jpg|'''Group 3''' Ford SYNC
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Image:Commercials017.jpg|'''Group 3''' Ford SYNC
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</gallery>
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http://tcf.ua.edu/EO/DV/Commercials_20130210SimpsonsEp.php
  
 
<gallery widths=400px heights=300px perrow=4 >
 
<gallery widths=400px heights=300px perrow=4 >

Revision as of 01:39, 12 September 2013

The Polysemy of Commodities

Group 2

  1. Luxury, leisure and conspicuous consumption
  2. Individualism

Group 3

  1. The natural
  2. Folk culture and tradition

Group 4

  1. Novelty and progress
  2. Sexuality and romance

Group 1

  1. Alleviation of pain, fear/anxiety and guilt
  2. Utopia and escape from dystopia

The Persuasive Style of Commercials

Group 3

  1. Metaphor
  2. Utopian style

Group 4

  1. Product differentiation and superiority
  2. Repetition and redundancy

Group 1

  1. Extraordinary and excessive style: “televisuality” and counter television
  2. Graphics and animation

Group 2

  1. Violating reality (special effects)
  2. Reflexivity and intertextuality

Commercial analysis

Each group will analyze two commercials from a 2006 episode of The New Adventures of Old Christine. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.

http://tcf.ua.edu/EO/DV/Commercials_20130210SimpsonsEp.php

Bibliography

  1. Jeremy G. Butler, Television: Critical Methods and Applications (New York: Routledge, 2012).

External links