Difference between revisions of "The Commercial (Discussion)"
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| + | |File:Commercials 20130210SimpsonsEpqq00 00 17qq00004.jpg|alt1=Old Spice Hawkridge.|'''Group 4 ''' Old Spice Hawkridge | ||
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| + | |File:LanaIoL.JPG|alt3=A production still of Turner wearing ''haute couture'' in ''Imitation of Life''.|A production still of Turner wearing ''haute couture'' in ''Imitation of Life'' — in a scene in which Lora meets David Edwards (Dan O'Herlihy). | ||
| + | |File:IoL1959-01.jpg | width4=640 | alt4=Frame grab from ''Imitation of Life''. | Frame grab from the same ''Imitation of Life'' scene. | ||
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Revision as of 20:30, 12 September 2013
The Polysemy of Commodities
Group 2
- Luxury, leisure and conspicuous consumption
- Individualism
Group 3
- The natural
- Folk culture and tradition
Group 4
- Novelty and progress
- Sexuality and romance
Group 1
- Alleviation of pain, fear/anxiety and guilt
- Utopia and escape from dystopia
The Persuasive Style of Commercials
Group 3
- Metaphor
- Utopian style
Group 4
- Product differentiation and superiority
- Repetition and redundancy
Group 1
- Extraordinary and excessive style: “televisuality” and counter television
- Graphics and animation
Group 2
- Violating reality (special effects)
- Reflexivity and intertextuality
Commercial analysis
Each group will analyze two commercials from a 2013 episode of The Simpsons. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
http://tcf.ua.edu/EO/DV/Commercials_20130210SimpsonsEp.php
Group 4 Old Spice Hawkridge
Group 4 Old Spice Hawkridge
Group 4 Chili's
Group 4 Chili's
Group 1 AT&T
Group 1 AT&T
Group 1 McDonald's Fish McBites
Group 1 McDonald's Fish McBites
Group 2 Best Buy / Galaxy Note II
Group 2 Best Buy / Galaxy Note II
Group 2 Subway
Group 2 Subway
Group 3 Little Caesar's
Group 3 Little Caesar's
Group 3 Ford SYNC
Group 3 Ford SYNC
The New Adventures of Old Christine commercial break.
Group 4 Applebee's
Group 4 Applebee's
Group 4 Verizon
Group 4 Verizon
Group 1 Tums
Group 1 Tums
Group 1 Aussie hair product
Group 1 Aussie hair product
Group 2 Oreo Double Stuff
Group 2 Oreo Double Stuff
Group 2 Botox
Group 2 Botox
Group 3 Tyson chicken
Group 3 Tyson chicken
Group 3 Woolite pod
Group 3 Woolite pod
Bibliography
- Jeremy G. Butler, Television: Critical Methods and Applications (New York: Routledge, 2012).
