Difference between revisions of "The Commercial (Discussion)"
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==The Polysemy of Commodities== | ==The Polysemy of Commodities== | ||
| + | <div style="column-count:2;-moz-column-count:2;-webkit-column-count:2"> | ||
'''Group 2''' | '''Group 2''' | ||
#Luxury, leisure and conspicuous consumption | #Luxury, leisure and conspicuous consumption | ||
| Line 12: | Line 13: | ||
#Alleviation of pain, fear/anxiety and guilt | #Alleviation of pain, fear/anxiety and guilt | ||
#Utopia and escape from dystopia | #Utopia and escape from dystopia | ||
| − | + | </div> | |
==The Persuasive Style of Commercials== | ==The Persuasive Style of Commercials== | ||
| + | <div style="column-count:2;-moz-column-count:2;-webkit-column-count:2"> | ||
'''Group 3''' | '''Group 3''' | ||
#Metaphor | #Metaphor | ||
| Line 26: | Line 28: | ||
#Violating reality (special effects) | #Violating reality (special effects) | ||
#Reflexivity and intertextuality | #Reflexivity and intertextuality | ||
| + | </div> | ||
==Commercial analysis== | ==Commercial analysis== | ||
| − | Each group will analyze two commercials from a 2013 episode of ''The Simpsons''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy. | + | Each group will analyze [http://tcf.ua.edu/EO/DV/Commercials_20130210SimpsonsEp.php two commercials from a 2013 episode of ''The Simpsons'']. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy. |
| − | |||
| − | |||
{{Gallery | {{Gallery | ||
| Line 36: | Line 37: | ||
|lines=2 | |lines=2 | ||
|align=center | |align=center | ||
| − | |File:Commercials 20130210SimpsonsEpqq00 00 17qq00004.jpg|alt1=Old Spice Hawkridge.|'''Group | + | |File:Commercials 20130210SimpsonsEpqq00 00 17qq00004.jpg|alt1=Old Spice Hawkridge.|'''Group 2''' Old Spice Hawkridge |
| − | |File:Commercials 20130210SimpsonsEpqq00 00 43qq00008.jpg|alt2=Old Spice Hawkridge.|'''Group | + | |File:Commercials 20130210SimpsonsEpqq00 00 43qq00008.jpg|alt2=Old Spice Hawkridge.|'''Group 2''' Old Spice Hawkridge |
| − | |File:Commercials 20130210SimpsonsEpqq00 00 54qq00010.jpg|alt3=Chili's|'''Group | + | |File:Commercials 20130210SimpsonsEpqq00 00 54qq00010.jpg|alt3=Chili's|'''Group 2 ''' Chili's |
| − | |File:Commercials 20130210SimpsonsEpqq00 00 57qq00011.jpg|alt4=Chili's|'''Group | + | |File:Commercials 20130210SimpsonsEpqq00 00 57qq00011.jpg|alt4=Chili's|'''Group 2 ''' Chili's |
| − | |File:Commercials 20130210SimpsonsEpqq00 01 24qq00018.jpg|alt5=AT&T.|'''Group | + | |File:Commercials 20130210SimpsonsEpqq00 01 24qq00018.jpg|alt5=AT&T.|'''Group 3''' AT&T |
| − | |File:Commercials 20130210SimpsonsEpqq00 01 25qq00019.jpg|alt6=AT&T.|'''Group | + | |File:Commercials 20130210SimpsonsEpqq00 01 25qq00019.jpg|alt6=AT&T.|'''Group 3''' AT&T |
| − | |File:Commercials 20130210SimpsonsEpqq00 01 32qq00021.jpg|alt7=McDonald's Fish McBites| '''Group | + | |File:Commercials 20130210SimpsonsEpqq00 01 32qq00021.jpg|alt7=McDonald's Fish McBites| '''Group 3''' McDonald's Fish McBites |
| − | |File:Commercials 20130210SimpsonsEpqq00 01 43qq00024.jpg|alt8=McDonald's Fish McBites| '''Group | + | |File:Commercials 20130210SimpsonsEpqq00 01 43qq00024.jpg|alt8=McDonald's Fish McBites| '''Group 3''' McDonald's Fish McBites |
| − | |File:Commercials 20130210SimpsonsEpqq00 02 10qq00029.jpg|alt9=Best Buy / Galaxy Note II| '''Group | + | |File:Commercials 20130210SimpsonsEpqq00 02 10qq00029.jpg|alt9=Best Buy / Galaxy Note II| '''Group 4''' Best Buy / Galaxy Note II |
| − | |File:Commercials 20130210SimpsonsEpqq00 02 13qq00031.jpg|alt10=Best Buy / Galaxy Note II| '''Group | + | |File:Commercials 20130210SimpsonsEpqq00 02 13qq00031.jpg|alt10=Best Buy / Galaxy Note II| '''Group 4''' Best Buy / Galaxy Note II |
| − | |File:Commercials 20130210SimpsonsEpqq00 02 18qq00032.jpg|alt11=Subway| '''Group | + | |File:Commercials 20130210SimpsonsEpqq00 02 18qq00032.jpg|alt11=Subway| '''Group 4''' Subway |
| − | |File:Commercials 20130210SimpsonsEpqq00 02 45qq00039.jpg|alt12=Subway| '''Group | + | |File:Commercials 20130210SimpsonsEpqq00 02 45qq00039.jpg|alt12=Subway| '''Group 4''' Subway |
| − | |File:Commercials 20130210SimpsonsEpqq00 02 57qq00042.jpg|alt13=Little Caesar's|'''Group | + | |File:Commercials 20130210SimpsonsEpqq00 02 57qq00042.jpg|alt13=Little Caesar's|'''Group 1''' Little Caesar's |
| − | |File:Commercials 20130210SimpsonsEpqq00 03 14qq00048.jpg|alt14=Little Caesar's|'''Group | + | |File:Commercials 20130210SimpsonsEpqq00 03 14qq00048.jpg|alt14=Little Caesar's|'''Group 1''' Little Caesar's |
| − | |File:Commercials 20130210SimpsonsEpqq00 03 22qq00051.jpg|alt15=Ford SYNC|'''Group | + | |File:Commercials 20130210SimpsonsEpqq00 03 22qq00051.jpg|alt15=Ford SYNC|'''Group 1''' Ford SYNC |
| − | |File:Commercials 20130210SimpsonsEpqq00 03 41qq00057.jpg|alt16=Ford SYNC|'''Group | + | |File:Commercials 20130210SimpsonsEpqq00 03 41qq00057.jpg|alt16=Ford SYNC|'''Group 1''' Ford SYNC |
}} | }} | ||
Revision as of 15:24, 11 September 2014
The Polysemy of Commodities
Group 2
- Luxury, leisure and conspicuous consumption
- Individualism
Group 3
- The natural
- Folk culture and tradition
Group 4
- Novelty and progress
- Sexuality and romance
Group 1
- Alleviation of pain, fear/anxiety and guilt
- Utopia and escape from dystopia
The Persuasive Style of Commercials
Group 3
- Metaphor
- Utopian style
Group 4
- Product differentiation and superiority
- Repetition and redundancy
Group 1
- Extraordinary and excessive style: “televisuality” and counter television
- Graphics and animation
Group 2
- Violating reality (special effects)
- Reflexivity and intertextuality
Commercial analysis
Each group will analyze two commercials from a 2013 episode of The Simpsons. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
The New Adventures of Old Christine commercial break.
Group 4 Applebee's
Group 4 Applebee's
Group 4 Verizon
Group 4 Verizon
Group 1 Tums
Group 1 Tums
Group 1 Aussie hair product
Group 1 Aussie hair product
Group 2 Oreo Double Stuff
Group 2 Oreo Double Stuff
Group 2 Botox
Group 2 Botox
Group 3 Tyson chicken
Group 3 Tyson chicken
Group 3 Woolite pod
Group 3 Woolite pod
Bibliography
- Jeremy G. Butler, Television: Critical Methods and Applications (New York: Routledge, 2012).
