Difference between revisions of "The Commercial (Discussion)"

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==The Polysemy of Commodities==
 
==The Polysemy of Commodities==
 
<div style="column-count:2;-moz-column-count:2;-webkit-column-count:2">
 
<div style="column-count:2;-moz-column-count:2;-webkit-column-count:2">
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'''Groups 5 & 1'''
 
 
#Luxury, leisure and conspicuous consumption
 
#Luxury, leisure and conspicuous consumption
 
#Individualism
 
#Individualism
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'''Groups 6 & 2'''
 
 
#The natural
 
#The natural
 
#Folk culture and tradition
 
#Folk culture and tradition
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'''Groups 7 & 3'''
 
 
#Novelty and progress
 
#Novelty and progress
 
#Sexuality and romance
 
#Sexuality and romance
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'''Groups 8 & 4'''
 
 
#Alleviation of pain, fear/anxiety and guilt
 
#Alleviation of pain, fear/anxiety and guilt
 
#Utopia and escape from dystopia
 
#Utopia and escape from dystopia
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==The Persuasive Style of Commercials==
 
==The Persuasive Style of Commercials==
 
<div style="column-count:2;-moz-column-count:2;-webkit-column-count:2">
 
<div style="column-count:2;-moz-column-count:2;-webkit-column-count:2">
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'''Groups 6 & 2'''
 
 
#Metaphor
 
#Metaphor
 
#Utopian style
 
#Utopian style
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'''Groups 7 & 3'''
 
 
#Product differentiation and superiority
 
#Product differentiation and superiority
 
#Repetition and redundancy
 
#Repetition and redundancy
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'''Groups 8 & 4'''
 
 
#Extraordinary and excessive style: “televisuality” and counter television
 
#Extraordinary and excessive style: “televisuality” and counter television
 
#Graphics and animation
 
#Graphics and animation
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'''Groups 5 & 1'''
 
 
#Violating reality (special effects)
 
#Violating reality (special effects)
 
#Reflexivity and intertextuality
 
#Reflexivity and intertextuality
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==Commercial analysis==
 
==Commercial analysis==
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Each group will analyze [http://tcf.ua.edu/EO/DV/Commercials_20130210SimpsonsEp.php a commercial from a 2013 episode of ''The Simpsons'']. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
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Groups will analyze [http://tcf.ua.edu/EO/DV/Commercials_20130210SimpsonsEp.php two commercials from a 2013 episode of ''The Simpsons'']. You should first identify the meanings or polysemy attached to the advertised commodity and then you should identify the persuasive style used to present that polysemy.
  
 
{{Gallery
 
{{Gallery
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|lines=2
 
|lines=2
 
|align=center
 
|align=center
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|File:Commercials 20130210SimpsonsEpqq00 00 17qq00004.jpg|alt1=Old Spice Hawkridge.|'''Group 7''' Old Spice Hawkridge
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|File:Commercials 20130210SimpsonsEpqq00 00 17qq00004.jpg|alt1=Old Spice Hawkridge.|'''Groups 5 & 1''' Old Spice Hawkridge
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|File:Commercials 20130210SimpsonsEpqq00 00 43qq00008.jpg|alt2=Old Spice Hawkridge.|'''Group 7''' Old Spice Hawkridge
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|File:Commercials 20130210SimpsonsEpqq00 00 43qq00008.jpg|alt2=Old Spice Hawkridge.|'''Groups 5 & 1''' Old Spice Hawkridge
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|File:Commercials 20130210SimpsonsEpqq00 00 54qq00010.jpg|alt3=Chili's|'''Group 8''' Chili's
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|File:Commercials 20130210SimpsonsEpqq00 00 54qq00010.jpg|alt3=Chili's|'''Groups 5 & 1''' Chili's
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|File:Commercials 20130210SimpsonsEpqq00 00 57qq00011.jpg|alt4=Chili's|'''Group 8''' Chili's
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|File:Commercials 20130210SimpsonsEpqq00 00 57qq00011.jpg|alt4=Chili's|'''Groups 5 & 1''' Chili's
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|File:Commercials 20130210SimpsonsEpqq00 01 24qq00018.jpg|alt5=AT&T.|'''Groups 1''' AT&T
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|File:Commercials 20130210SimpsonsEpqq00 01 24qq00018.jpg|alt5=AT&T.|'''Groups 6 & 2''' AT&T
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|File:Commercials 20130210SimpsonsEpqq00 01 25qq00019.jpg|alt6=AT&T.|'''Groups 1''' AT&T
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|File:Commercials 20130210SimpsonsEpqq00 01 25qq00019.jpg|alt6=AT&T.|'''Groups 6 & 2''' AT&T
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|File:Commercials 20130210SimpsonsEpqq00 01 32qq00021.jpg|alt7=McDonald's Fish McBites| '''Group 2''' McDonald's Fish McBites
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|File:Commercials 20130210SimpsonsEpqq00 01 32qq00021.jpg|alt7=McDonald's Fish McBites| '''Groups 6 & 2''' McDonald's Fish McBites
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|File:Commercials 20130210SimpsonsEpqq00 01 43qq00024.jpg|alt8=McDonald's Fish McBites| '''Group 2''' McDonald's Fish McBites
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|File:Commercials 20130210SimpsonsEpqq00 01 43qq00024.jpg|alt8=McDonald's Fish McBites| '''Groups 6 & 2''' McDonald's Fish McBites
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|File:Commercials 20130210SimpsonsEpqq00 02 10qq00029.jpg|alt9=Best Buy / Galaxy Note II| '''Group 3''' Best Buy / Galaxy Note II
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|File:Commercials 20130210SimpsonsEpqq00 02 10qq00029.jpg|alt9=Best Buy / Galaxy Note II| '''Groups 7 & 3''' Best Buy / Galaxy Note II
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|File:Commercials 20130210SimpsonsEpqq00 02 13qq00031.jpg|alt10=Best Buy / Galaxy Note II| '''Group 3''' Best Buy / Galaxy Note II
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|File:Commercials 20130210SimpsonsEpqq00 02 13qq00031.jpg|alt10=Best Buy / Galaxy Note II| '''Groups 7 & 3''' Best Buy / Galaxy Note II
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|File:Commercials 20130210SimpsonsEpqq00 02 18qq00032.jpg|alt11=Subway| '''Group 4''' Subway
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|File:Commercials 20130210SimpsonsEpqq00 02 18qq00032.jpg|alt11=Subway| '''Groups 7 & 3''' Subway
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|File:Commercials 20130210SimpsonsEpqq00 02 45qq00039.jpg|alt12=Subway| '''Group 4''' Subway
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|File:Commercials 20130210SimpsonsEpqq00 02 45qq00039.jpg|alt12=Subway| '''Groups 7 & 3''' Subway
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|File:Commercials 20130210SimpsonsEpqq00 02 57qq00042.jpg|alt13=Little Caesar's|'''Group 5''' Little Caesar's
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|File:Commercials 20130210SimpsonsEpqq00 02 57qq00042.jpg|alt13=Little Caesar's|'''Groups 8 & 4''' Little Caesar's
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|File:Commercials 20130210SimpsonsEpqq00 03 14qq00048.jpg|alt14=Little Caesar's|'''Group 5''' Little Caesar's
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|File:Commercials 20130210SimpsonsEpqq00 03 14qq00048.jpg|alt14=Little Caesar's|'''Groups 8 & 4''' Little Caesar's
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|File:Commercials 20130210SimpsonsEpqq00 03 22qq00051.jpg|alt15=Ford SYNC|'''Group 6''' Ford SYNC
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|File:Commercials 20130210SimpsonsEpqq00 03 22qq00051.jpg|alt15=Ford SYNC|'''Groups 8 & 4''' Ford SYNC
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|File:Commercials 20130210SimpsonsEpqq00 03 41qq00057.jpg|alt16=Ford SYNC|'''Group 6''' Ford SYNC
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|File:Commercials 20130210SimpsonsEpqq00 03 41qq00057.jpg|alt16=Ford SYNC|'''Groups 8 & 4''' Ford SYNC
 
}}
 
}}
  

Revision as of 22:47, 7 September 2016

The Polysemy of Commodities

  1. Luxury, leisure and conspicuous consumption
  2. Individualism
  3. The natural
  4. Folk culture and tradition
  5. Novelty and progress
  6. Sexuality and romance
  7. Alleviation of pain, fear/anxiety and guilt
  8. Utopia and escape from dystopia

The Persuasive Style of Commercials

  1. Metaphor
  2. Utopian style
  3. Product differentiation and superiority
  4. Repetition and redundancy
  5. Extraordinary and excessive style: “televisuality” and counter television
  6. Graphics and animation
  7. Violating reality (special effects)
  8. Reflexivity and intertextuality

Commercial analysis

Groups will analyze two commercials from a 2013 episode of The Simpsons. You should first identify the meanings or polysemy attached to the advertised commodity and then you should identify the persuasive style used to present that polysemy.

Template:Gallery

Alternative commercial analysis

From The New Adventures of Old Christine (2006).

  • Group 4 Applebee's

  • Group 4 Applebee's

  • Group 4 Verizon

  • Group 4 Verizon

  • Group 1 Tums

  • Group 1 Tums

  • Group 1 Aussie hair product

  • Group 1 Aussie hair product

  • Group 2 Oreo Double Stuff

  • Group 2 Oreo Double Stuff

  • Group 2 Botox

  • Group 2 Botox

  • Group 3 Tyson chicken

  • Group 3 Tyson chicken

  • Group 3 Woolite pod

  • Group 3 Woolite pod

Bibliography

  1. Jeremy G. Butler, Television: Critical Methods and Applications (New York: Routledge, 2012).

External links

Retrieved from "https://screenpedia.org/index.php?title=The_Commercial_(Discussion)&oldid=2498"