Difference between revisions of "The Commercial (Discussion)"
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==Commercial analysis== | ==Commercial analysis== | ||
| − | + | First identify the meanings or polysemy attached to the advertised commodity and then you identify the persuasive style used to present that polysemy. | |
| − | ===Commercials from ''The Simpsons'' (2/10/2013) | + | Commercials from a rerun broadcast of ''Maine Cabin Masters'' on September 10, 2020. |
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| + | <gallery mode="packed" heights=200px> | ||
| + | File:Commercials 20130210SimpsonsEpqq00 00 17qq00004.jpg|alt=Old Spice Hawkridge.|'''Group 5''' Old Spice Hawkridge | ||
| + | </gallery> | ||
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| + | ==2013 commercial analysis== | ||
| + | [https://vimeo.com/347838197 Commercials from a 2013 episode of ''The Simpsons'' (2/10/2013)]. | ||
<gallery mode="packed" heights=200px> | <gallery mode="packed" heights=200px> | ||
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</gallery> | </gallery> | ||
| − | == | + | ==2006 commercial analysis== |
From ''The New Adventures of Old Christine'' (2006). | From ''The New Adventures of Old Christine'' (2006). | ||
Revision as of 18:24, 14 September 2020
The Polysemy of Commodities
- Luxury, leisure and conspicuous consumption
- Individualism
- The natural
- Folk culture and tradition
- Novelty and progress
- Sexuality and romance
- Alleviation of pain, fear/anxiety and guilt
- Utopia and escape from dystopia
The Persuasive Style of Commercials
- Metaphor
- Utopian style
- Product differentiation and superiority
- Repetition and redundancy
- Extraordinary and excessive style: “televisuality” and counter television
- Graphics and animation
- Violating reality (special effects)
- Reflexivity and intertextuality
Commercial analysis
First identify the meanings or polysemy attached to the advertised commodity and then you identify the persuasive style used to present that polysemy.
Commercials from a rerun broadcast of Maine Cabin Masters on September 10, 2020.
Group 5 Old Spice Hawkridge
2013 commercial analysis
Commercials from a 2013 episode of The Simpsons (2/10/2013).
Group 5 Old Spice Hawkridge
Group 5 Old Spice Hawkridge
Group 6 Chili's
Group 6 Chili's
Group 1 AT&T
Group 1 AT&T
Group 2 McDonald's Fish McBites
Group 2 McDonald's Fish McBites
Group 3 Best Buy / Galaxy Note II
Group 3 Best Buy / Galaxy Note II
Group 4 Subway
Group 4 Subway
Extra Little Caesar's
Extra Little Caesar's
Extra/Group2? Ford SYNC
Extra/Group2? Ford SYNC
2006 commercial analysis
From The New Adventures of Old Christine (2006).
Group 4 Applebee's
Group 4 Applebee's
Group 4 Verizon
Group 4 Verizon
Group 1 Tums
Group 1 Tums
Group 1 Aussie hair product
Group 1 Aussie hair product
Group 2 Oreo Double Stuff
Group 2 Oreo Double Stuff
Group 2 Botox
Group 2 Botox
Group 3 Tyson chicken
Group 3 Tyson chicken
Group 3 Woolite pod
Group 3 Woolite pod
Bibliography
- Jeremy G. Butler, Television: Visual Storytelling and Screen Culture (New York: Routledge, 2018).
