Difference between revisions of "The Commercial (Discussion)"

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==Commercial analysis==
 
==Commercial analysis==
Groups will analyze [http://tcf.ua.edu/EO/DV/Commercials_20130210SimpsonsEp.php a commercial from a 2013 episode of ''The Simpsons'']. You should first identify the meanings or polysemy attached to the advertised commodity and then you should identify the persuasive style used to present that polysemy.
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Commercials from a rerun broadcast of ''Maine Cabin Masters'' on September 10, 2020.
  
===Commercials from ''The Simpsons'' (2/10/2013)===
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'''First identify the meanings or polysemy attached to the advertised commodity and then identify the persuasive style used to present that polysemy.'''
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On Blackboard, LG Cord Zero is in ''Commercial Break #1'' and the rest are in ''Commercial Break #2''. '''Caution: the audio is a bit high in these videos!''' [https://tvcrit.org/Classes/Jbutler/BUI301/Commercials_2020-09-10/ View more screenshots from the commercials.]
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<gallery mode="packed" heights=200px>
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File:Commercials 2020-09-10 BreakOneqq00 01 32qq00014.jpg|alt=LG Cord Zero|'''Group 1:''' LG Cord Zero.
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File:Commercials 2020-09-10 BreakOneqq00 01 47qq00018.jpg|alt=LG Cord Zero|'''Group 1:''' LG Cord Zero.
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File:Commercials 2020-09-10 BreakOneqq00 05 32qq00041.jpg|alt=Norton/LifeLock.|'''Group 2''' Norton/LifeLock.
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File:Commercials 2020-09-10 BreakOneqq00 05 50qq00048.jpg|alt=Norton/LifeLock.|'''Group 2''' Norton/LifeLock.
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File:Commercials 2020-09-10 BreakOneqq00 05 59qq00052.jpg|alt=John Deere Series 1 Tractor|'''Group 3''' John Deere Series 1 Tractor.
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File:Commercials 2020-09-10 BreakOneqq00 06 11qq00060.jpg|alt=John Deere Series 1 Tractor|'''Group 3''' John Deere Series 1 Tractor.
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File:Commercials 2020-09-10 BreakOneqq00 06 57qq00074.jpg|alt=Sleep Number Mattress|'''Group 4''' Sleep Number Mattress.
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File:Commercials 2020-09-10 BreakOneqq00 07 04qq00071.jpg|alt=Sleep Number Mattress|'''Group 4''' Sleep Number Mattress.
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File:Commercials 2020-09-10 BreakOneqq00 04 44qq00026.jpg|alt=Jimmy Dean Sausage|'''ALL GROUPS:''' Jimmy Dean Sausage (Dean died in 2010). ([https://en.wikipedia.org/wiki/Jimmy_Dean#Business_career Read section of Wikipedia article about Dean's association with these commercials.])
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File:Commercials 2020-09-10 BreakOneqq00 04 53qq00030.jpg|alt=Jimmy Dean Sausage|'''ALL GROUPS'''.
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</gallery>
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==2013 commercial analysis==
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[https://vimeo.com/347838197 Commercials from a 2013 episode of ''The Simpsons'' (2/10/2013)].
  
 
<gallery mode="packed" heights=200px>
 
<gallery mode="packed" heights=200px>
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File:Commercials 20130210SimpsonsEpqq00 03 41qq00057.jpg|alt=Ford SYNC|'''Extra/Group2?''' Ford SYNC
 
File:Commercials 20130210SimpsonsEpqq00 03 41qq00057.jpg|alt=Ford SYNC|'''Extra/Group2?''' Ford SYNC
 
</gallery>
 
</gallery>
==Alternative commercial analysis==
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==2006 commercial analysis==
 
From ''The New Adventures of Old Christine'' (2006).
 
From ''The New Adventures of Old Christine'' (2006).
  
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== Bibliography ==
 
== Bibliography ==
#Jeremy G. Butler, ''Television: Critical Methods and Applications'' (New York: Routledge, 2012).
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#Jeremy G. Butler, ''Television: Visual Storytelling and Screen Culture'' (New York: Routledge, 2018).
  
 
==External links==
 
==External links==
*[http://www.routledge.com/cw/butler-9780415883283/s1/gallery-05/ Chapter 5 illustrations]
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*[https://tvcrit.org/Classes/Jbutler/TVCrit2018_images_ByChapters/06/ Chapter 6 screenshot illustrations]
*[http://tcf.ua.edu/EO/DV/Commercials_20130210SimpsonsEp.php Commercials from ''The Simpsons'' Episode (2/10/2013)]
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*[https://tvcrit.org/EO/DV/Commercials.htm Chapter 6 video illustrations]
*[http://tcf.ua.edu/EO/DV/CommercialBreak2006.php Commercials from ''The New Adventures of Old Christine'' Episode (2006)]
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*[https://tvcrit.org/Classes/Jbutler/BUI301/Commercials_2020-09-10/ Additional screenshots from 2020 commercials]
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*[https://vimeo.com/347838197 Commercials from ''The Simpsons'' Episode (2/10/2013)]
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[[Category:BUI301]]
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[[Category:BUI301 Discussion]]
 
[[Category:JCM311]]
 
[[Category:JCM311]]
 
[[Category:JCM311 Discussion]]
 
[[Category:JCM311 Discussion]]

Revision as of 22:53, 14 September 2020

The Polysemy of Commodities

  1. Luxury, leisure and conspicuous consumption
  2. Individualism
  3. The natural
  4. Folk culture and tradition
  5. Novelty and progress
  6. Sexuality and romance
  7. Alleviation of pain, fear/anxiety and guilt
  8. Utopia and escape from dystopia

The Persuasive Style of Commercials

  1. Metaphor
  2. Utopian style
  3. Product differentiation and superiority
  4. Repetition and redundancy
  5. Extraordinary and excessive style: “televisuality” and counter television
  6. Graphics and animation
  7. Violating reality (special effects)
  8. Reflexivity and intertextuality

Commercial analysis

Commercials from a rerun broadcast of Maine Cabin Masters on September 10, 2020.

First identify the meanings or polysemy attached to the advertised commodity and then identify the persuasive style used to present that polysemy.

On Blackboard, LG Cord Zero is in Commercial Break #1 and the rest are in Commercial Break #2. Caution: the audio is a bit high in these videos! View more screenshots from the commercials.

2013 commercial analysis

Commercials from a 2013 episode of The Simpsons (2/10/2013).

2006 commercial analysis

From The New Adventures of Old Christine (2006).

Bibliography

  1. Jeremy G. Butler, Television: Visual Storytelling and Screen Culture (New York: Routledge, 2018).

External links