The Commercial (Discussion)

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The Polysemy of Commodities

Group 2

  1. Luxury, leisure and conspicuous consumption
  2. Individualism

Group 3

  1. The natural
  2. Folk culture and tradition

Group 4

  1. Novelty and progress
  2. Sexuality and romance

Group 1

  1. Alleviation of pain, fear/anxiety and guilt
  2. Utopia and escape from dystopia

The Persuasive Style of Commercials

Group 3

  1. Metaphor
  2. Utopian style

Group 4

  1. Product differentiation and superiority
  2. Repetition and redundancy

Group 1

  1. Extraordinary and excessive style: “televisuality” and counter television
  2. Graphics and animation

Group 2

  1. Violating reality (special effects)
  2. Reflexivity and intertextuality

Commercial analysis

Each group will analyze two commercials from a 2013 episode of The Simpsons. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.

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The New Adventures of Old Christine commercial break.

Bibliography

  1. Jeremy G. Butler, Television: Critical Methods and Applications (New York: Routledge, 2012).

External links