Difference between revisions of "The Commercial (Discussion)"

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|File:Commercials 20130210SimpsonsEpqq00 03 41qq00057.jpg|alt16=Ford SYNC|'''Group 3''' Ford SYNC
 
|File:Commercials 20130210SimpsonsEpqq00 03 41qq00057.jpg|alt16=Ford SYNC|'''Group 3''' Ford SYNC
 
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<gallery widths=400px heights=200px perrow=4 >
 
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Image:Commercials 20130210SimpsonsEpqq00 00 17qq00004.jpg|'''Group 4 ''' Old Spice Hawkridge
 
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Image:Commercials 20130210SimpsonsEpqq00 00 43qq00008.jpg|'''Group 4 ''' Old Spice Hawkridge
 
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Image:Commercials 20130210SimpsonsEpqq00 00 54qq00010.jpg|'''Group 4 ''' Chili's
 
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Image:Commercials 20130210SimpsonsEpqq00 00 57qq00011.jpg|'''Group 4 ''' Chili's
 
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Image:Commercials 20130210SimpsonsEpqq00 01 24qq00018.jpg|'''Group 1''' AT&T
 
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Image:Commercials 20130210SimpsonsEpqq00 01 25qq00019.jpg|'''Group 1''' AT&T
 
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Image:Commercials 20130210SimpsonsEpqq00 01 32qq00021.jpg|'''Group 1''' McDonald's Fish McBites
 
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Image:Commercials 20130210SimpsonsEpqq00 01 43qq00024.jpg|'''Group 1''' McDonald's Fish McBites
 
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Image:Commercials 20130210SimpsonsEpqq00 02 10qq00029.jpg|'''Group 2''' Best Buy / Galaxy Note II
 
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Image:Commercials 20130210SimpsonsEpqq00 02 13qq00031.jpg|'''Group 2''' Best Buy / Galaxy Note II
 
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Image:Commercials 20130210SimpsonsEpqq00 02 18qq00032.jpg|'''Group 2''' Subway
 
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Image:Commercials 20130210SimpsonsEpqq00 02 45qq00039.jpg|'''Group 2''' Subway
 
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Image:Commercials 20130210SimpsonsEpqq00 02 57qq00042.jpg|'''Group 3''' Little Caesar's
 
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Image:Commercials 20130210SimpsonsEpqq00 03 14qq00048.jpg|'''Group 3''' Little Caesar's
 
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Image:Commercials 20130210SimpsonsEpqq00 03 22qq00051.jpg|'''Group 3''' Ford SYNC
 
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Image:Commercials 20130210SimpsonsEpqq00 03 41qq00057.jpg|'''Group 3''' Ford SYNC
 
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===''The New Adventures of Old Christine'' commercial break.===
 
===''The New Adventures of Old Christine'' commercial break.===

Revision as of 20:59, 12 September 2013

The Polysemy of Commodities

Group 2

  1. Luxury, leisure and conspicuous consumption
  2. Individualism

Group 3

  1. The natural
  2. Folk culture and tradition

Group 4

  1. Novelty and progress
  2. Sexuality and romance

Group 1

  1. Alleviation of pain, fear/anxiety and guilt
  2. Utopia and escape from dystopia

The Persuasive Style of Commercials

Group 3

  1. Metaphor
  2. Utopian style

Group 4

  1. Product differentiation and superiority
  2. Repetition and redundancy

Group 1

  1. Extraordinary and excessive style: “televisuality” and counter television
  2. Graphics and animation

Group 2

  1. Violating reality (special effects)
  2. Reflexivity and intertextuality

Commercial analysis

Each group will analyze two commercials from a 2013 episode of The Simpsons. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.

http://tcf.ua.edu/EO/DV/Commercials_20130210SimpsonsEp.php

Template:Gallery

The New Adventures of Old Christine commercial break.

  • Group 4 Applebee's

  • Group 4 Applebee's

  • Group 4 Verizon

  • Group 4 Verizon

  • Group 1 Tums

  • Group 1 Tums

  • Group 1 Aussie hair product

  • Group 1 Aussie hair product

  • Group 2 Oreo Double Stuff

  • Group 2 Oreo Double Stuff

  • Group 2 Botox

  • Group 2 Botox

  • Group 3 Tyson chicken

  • Group 3 Tyson chicken

  • Group 3 Woolite pod

  • Group 3 Woolite pod

Bibliography

  1. Jeremy G. Butler, Television: Critical Methods and Applications (New York: Routledge, 2012).

External links

Retrieved from "https://screenpedia.org/index.php?title=The_Commercial_(Discussion)&oldid=2489"