Difference between revisions of "The Commercial (Discussion)"
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==Commercial analysis== | ==Commercial analysis== | ||
| − | Groups will analyze [ | + | Groups will analyze [https://vimeo.com/347838197 a commercial from a 2013 episode of ''The Simpsons'']. You should first identify the meanings or polysemy attached to the advertised commodity and then you should identify the persuasive style used to present that polysemy. |
===Commercials from ''The Simpsons'' (2/10/2013)=== | ===Commercials from ''The Simpsons'' (2/10/2013)=== | ||
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File:Commercials 20130210SimpsonsEpqq00 03 41qq00057.jpg|alt=Ford SYNC|'''Extra/Group2?''' Ford SYNC | File:Commercials 20130210SimpsonsEpqq00 03 41qq00057.jpg|alt=Ford SYNC|'''Extra/Group2?''' Ford SYNC | ||
</gallery> | </gallery> | ||
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==Alternative commercial analysis== | ==Alternative commercial analysis== | ||
From ''The New Adventures of Old Christine'' (2006). | From ''The New Adventures of Old Christine'' (2006). | ||
Revision as of 18:49, 12 September 2019
The Polysemy of Commodities
- Luxury, leisure and conspicuous consumption
- Individualism
- The natural
- Folk culture and tradition
- Novelty and progress
- Sexuality and romance
- Alleviation of pain, fear/anxiety and guilt
- Utopia and escape from dystopia
The Persuasive Style of Commercials
- Metaphor
- Utopian style
- Product differentiation and superiority
- Repetition and redundancy
- Extraordinary and excessive style: “televisuality” and counter television
- Graphics and animation
- Violating reality (special effects)
- Reflexivity and intertextuality
Commercial analysis
Groups will analyze a commercial from a 2013 episode of The Simpsons. You should first identify the meanings or polysemy attached to the advertised commodity and then you should identify the persuasive style used to present that polysemy.
Commercials from The Simpsons (2/10/2013)
Group 5 Old Spice Hawkridge
Group 5 Old Spice Hawkridge
Group 6 Chili's
Group 6 Chili's
Group 1 AT&T
Group 1 AT&T
Group 2 McDonald's Fish McBites
Group 2 McDonald's Fish McBites
Group 3 Best Buy / Galaxy Note II
Group 3 Best Buy / Galaxy Note II
Group 4 Subway
Group 4 Subway
Extra Little Caesar's
Extra Little Caesar's
Extra/Group2? Ford SYNC
Extra/Group2? Ford SYNC
Alternative commercial analysis
From The New Adventures of Old Christine (2006).
Group 4 Applebee's
Group 4 Applebee's
Group 4 Verizon
Group 4 Verizon
Group 1 Tums
Group 1 Tums
Group 1 Aussie hair product
Group 1 Aussie hair product
Group 2 Oreo Double Stuff
Group 2 Oreo Double Stuff
Group 2 Botox
Group 2 Botox
Group 3 Tyson chicken
Group 3 Tyson chicken
Group 3 Woolite pod
Group 3 Woolite pod
Bibliography
- Jeremy G. Butler, Television: Visual Storytelling and Screen Culture (New York: Routledge, 2018).
