Difference between revisions of "The Commercial (Discussion)"
(New page: ==The Polysemy of Commodities== What does the phrase "the polysemy of commodities" mean? ===Group 1=== #Luxury, leisure and conspicuous consumption #Individualism ===Group 2=== #The natur...) |
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==The Polysemy of Commodities== | ==The Polysemy of Commodities== | ||
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#Luxury, leisure and conspicuous consumption | #Luxury, leisure and conspicuous consumption | ||
#Individualism | #Individualism | ||
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#The natural | #The natural | ||
#Folk culture and tradition | #Folk culture and tradition | ||
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#Novelty and progress | #Novelty and progress | ||
#Sexuality and romance | #Sexuality and romance | ||
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#Alleviation of pain, fear/anxiety and guilt | #Alleviation of pain, fear/anxiety and guilt | ||
#Utopia and escape from dystopia | #Utopia and escape from dystopia | ||
==The Persuasive Style of Commercials== | ==The Persuasive Style of Commercials== | ||
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#Metaphor | #Metaphor | ||
#Utopian style | #Utopian style | ||
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#Product differentiation and superiority | #Product differentiation and superiority | ||
#Repetition and redundancy | #Repetition and redundancy | ||
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#Extraordinary and excessive style: “televisuality” and counter television | #Extraordinary and excessive style: “televisuality” and counter television | ||
#Graphics and animation | #Graphics and animation | ||
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#Violating reality (special effects) | #Violating reality (special effects) | ||
#Reflexivity and intertextuality | #Reflexivity and intertextuality | ||
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Each group will analyze two commercials from a recent episode of ''The New Adventures of Old Christine''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy. | Each group will analyze two commercials from a recent episode of ''The New Adventures of Old Christine''. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy. | ||
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<!-- Just before 5:00 --> | <!-- Just before 5:00 --> | ||
*Applebee's | *Applebee's | ||
*Verizon | *Verizon | ||
− | + | '''Group 2''' | |
*Tums | *Tums | ||
*Aussie hair product | *Aussie hair product | ||
− | + | '''Group 3''' | |
*Oreo Double Stuff | *Oreo Double Stuff | ||
*Botox | *Botox | ||
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*Tyson chicken | *Tyson chicken | ||
<!-- At 15:00 --> | <!-- At 15:00 --> |
Revision as of 02:13, 20 October 2009
The Polysemy of Commodities
Group 1
- Luxury, leisure and conspicuous consumption
- Individualism
Group 2
- The natural
- Folk culture and tradition
Group 3
- Novelty and progress
- Sexuality and romance
Group 4
- Alleviation of pain, fear/anxiety and guilt
- Utopia and escape from dystopia
The Persuasive Style of Commercials
Group 1
- Metaphor
- Utopian style
Group 2
- Product differentiation and superiority
- Repetition and redundancy
Group 3
- Extraordinary and excessive style: “televisuality” and counter television
- Graphics and animation
Group 4
- Violating reality (special effects)
- Reflexivity and intertextuality
Commercial analysis
Each group will analyze two commercials from a recent episode of The New Adventures of Old Christine. You should first discuss the polysemy attached to the advertised commodity and then you should discuss the persuasive style used to present that polysemy.
Group 1
- Applebee's
- Verizon
Group 2
- Tums
- Aussie hair product
Group 3
- Oreo Double Stuff
- Botox
Group 4
- Tyson chicken
- Woolite pod
http://www.tcf.ua.edu/tvcritgallery/main.php/d/1399-2/Commercials001.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1402-2/Commercials002.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1404-2/Commercials003.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1406-2/Commercials004.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1408-2/Commercials005.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1410-2/Commercials006.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1412-2/Commercials008.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1414-2/Commercials009.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1416-2/Commercials010.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1418-2/Commercials011.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1420-2/Commercials012.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1422-2/Commercials013.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1424-2/Commercials014.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1426-2/Commercials015.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1428-2/Commercials016.jpg http://www.tcf.ua.edu/tvcritgallery/main.php/d/1430-2/Commercials017.jpg
Bibliography
- Butler, Jeremy G. Television: Critical Methods and Applications. Mahweh, NJ: Lawrence Erlbaum Associates, 2007.