Difference between revisions of "The Commercial (Discussion)"
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Revision as of 19:49, 14 September 2020
The Polysemy of Commodities
- Luxury, leisure and conspicuous consumption
- Individualism
- The natural
- Folk culture and tradition
- Novelty and progress
- Sexuality and romance
- Alleviation of pain, fear/anxiety and guilt
- Utopia and escape from dystopia
The Persuasive Style of Commercials
- Metaphor
- Utopian style
- Product differentiation and superiority
- Repetition and redundancy
- Extraordinary and excessive style: “televisuality” and counter television
- Graphics and animation
- Violating reality (special effects)
- Reflexivity and intertextuality
Commercial analysis
Commercials from a rerun broadcast of Maine Cabin Masters on September 10, 2020.
First identify the meanings or polysemy attached to the advertised commodity and then identify the persuasive style used to present that polysemy.
On Blackboard, LG Cord Zero is in Commercial Break #1 and the rest are in Commercial Break #2.
Group 1: LG Cord Zero.
Group 1: LG Cord Zero.
Group 2 Norton/LifeLock.
Group 2 Norton/LifeLock.
Group 3 John Deere Series 1 Tractor.
Group 3 John Deere Series 1 Tractor.
Group 4 Sleep Number Mattress.
Group 4 Sleep Number Mattress.
ALL GROUPS: Jimmy Dean Sausage (Dean died in 2010). (Read section of Wikipedia article about Dean's association with these commercials.)
ALL GROUPS.
2013 commercial analysis
Commercials from a 2013 episode of The Simpsons (2/10/2013).
Group 5 Old Spice Hawkridge
Group 5 Old Spice Hawkridge
Group 6 Chili's
Group 6 Chili's
Group 1 AT&T
Group 1 AT&T
Group 2 McDonald's Fish McBites
Group 2 McDonald's Fish McBites
Group 3 Best Buy / Galaxy Note II
Group 3 Best Buy / Galaxy Note II
Group 4 Subway
Group 4 Subway
Extra Little Caesar's
Extra Little Caesar's
Extra/Group2? Ford SYNC
Extra/Group2? Ford SYNC
2006 commercial analysis
From The New Adventures of Old Christine (2006).
Group 4 Applebee's
Group 4 Applebee's
Group 4 Verizon
Group 4 Verizon
Group 1 Tums
Group 1 Tums
Group 1 Aussie hair product
Group 1 Aussie hair product
Group 2 Oreo Double Stuff
Group 2 Oreo Double Stuff
Group 2 Botox
Group 2 Botox
Group 3 Tyson chicken
Group 3 Tyson chicken
Group 3 Woolite pod
Group 3 Woolite pod
Bibliography
- Jeremy G. Butler, Television: Visual Storytelling and Screen Culture (New York: Routledge, 2018).
