Sound (Discussion)

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Purposes of sound on television

Television lists four "purposes of sound on television":

  1. Capturing viewer attention.
  2. Manipulating viewer understanding of the image.
  3. Maintaining television flow.
  4. Maintaining continuity within individual scenes.

Sound technology

  1. Explain these terms in the context of digital audio: sampling, dynamic range, and frequency response.
  2. What are the different types of microphone pick-up patterns? How do they affect sound perspective? (Ugly Betty example.)

Sound exercises

1. Sound-image interaction

In class, we'll view a Dodge commercial and examples of how sound can manipulate viewer understanding of the image--that is, can change its meaning.

  1. All groups: Choose a well-known song that, if laid over the commercial, would change its meaning. (No R-rated songs, please.) We'll find an excerpt of it online and lay it over the commercial. Be prepared to explain to the class how your song changes the commercial's meaning.

2. Sound perspective, time, and the diegesis

  1. Each group: Think back to the Chevrolet commercial that we broke down and the shot of Mother, salesman, Father, son in the car. As a group, pretend you're doing ADR (and what is ADR?) and sound mixing for this shot:
    1. Write dialogue and/or specify sound effects that illustrates how sound editors can manipulate sound perspective to alter our understanding of a scene (somewhat like the sound editor of Ugly Betty did in the textbook example, but do not copy it). Briefly explain how your audio does so.
    2. Illustrate how sound and time could be manipulated in this shot, creating new dialogue and/or other audio to lay over the image (as in the textbook's example from Damages). Briefly explain how your audio does so.
    3. Finally, describe new audio for the scene that illustrates the difference between diegetic vs. nondiegetic sound. Briefly explain how your audio does so.
    4. One person from each group must write the group's responses in Blackboard in the survey titled, "Sound perspective, time, and the diegesis," in the Assignments folder.
    5. I will select the responses that best exemplify these sound-image principles and post them here. If I select a response from your group, then everyone in that group (who was not absent) will earn one extra credit point.
    6. Responses must be submitted by 11:59 p.m. tomorrow (10/4) to qualify for extra credit.

Types of sound

  1. What are the three main types of sound in TV production and how do digital audio workstations mirror those three types? (See Ugly Betty ProTools layout for music editor.)
  2. What is "public domain" music? What are "master rights"? How do master rights apply to DVD releases of TV programs?


  1. Butler, Jeremy G. Television: Visual Storytelling and Screen Culture. New York: Routledge, 2018.

External links